Alternative 2015 Catalog


144 page catalog for Alternative Apparel. I helped concept the theme for the imagery, chose models, assisted during the photoshoot and designed the majority of the book. I also designed a color-coded legend that translated across several other print collateral for the brand. Each frabrication had it's own designated color which was also found on product tags (seen below). Download a low-res copy here.

 

Corresponding product tags below.