SALT. Optics

Graphic Design & Art Direction

In 2015 and early 2016, during my time in California, I worked for SALT. Optics, a luxury eyewear brand. I singlehandedly designed and directed all the creative outlets for the brand, including the website, product catalogues, social media, magazine ads, signage for retailers, tradeshow booths and a curated art show in NYC. 

Tradeshow Booth

This was sketched, designed, and organized solely by me and built by an architect firm in Italy for SALT.’s European Tradeshows. I choose all surfaces, furniture and design elements to physically represent the brand's culture and design philosophies. Seat benches were custom made to accommodate sales reps' traveling optical cases with a hinged lid. Photos taken during the 2016 Opti Tradeshow in Munich, Germany.

SEESALT. NYC - Curated Art Show

Held on October 15, 2016 at the Hole Gallery on Bowery Street in New York City, this collaborative art show sold prints of the artwork and donated the funds to Charity Water. I worked as the event organizer and art director for this event working with vendors, artists and sales reps to set up and organize a SALT. eyewear pop-up shop in the front of the gallery. The show was highly successful as it entertained more than 300 guests and raised more than $5,000.